Lori Senecal: Leading with Strategic Vision

A measure of the success of a man can be a mere listing of his many achievements from President, to CEO, and then Chairman of the Board. His career is always moving vertically with pats on his backs all the way to retirement. No one asks why a man is so lucky because it is expected for a man to power his way to the top. Male success is a blood sport and best described as the collision of egos.

Lori Senecal is more than the sum or her parts. Her rise to success is best understood within the context of womanhood. Lori Senecal has a very successful career which is not powered by pure ego but by sustainability. Sustainability requires toughness, resolve and a unique understanding of the human spirit.

The goals of successful marketing of a business are based on your ability to build a brand. Lori Senecal, in her rise to the top, created a brand in herself by using strategic vision which is the formal phrase for “thinking out of the box.” She established herself as a leader.

Senecal built her career as the president of McCann Erickson in New York. Her premium global accounts included Coca-Cola and Nestlé. According to Salary1, she moved on to being named the CEO of Kirshenbaum Bond Senecal + Partners and then named president and CEO of the MDC Partner Network. Her work with McCann Erickson became integral to kbs+’s BMW business.

KBS surged from 250 to over 800 people worldwide. Like bees to honey, KBS serves the commercial interests of such companies as American Express, BMW, Home Goods, TE Connectivity, William Grant & Sons, Simmons Bedding Company, Victoria’s Secret PINK, Boar’s Head, Harman, and Vanguard. Lori Senecal is now the Global CEO of Crispin Porter & Bogusky (CP+B) which advertises Hotels.com, “Captain Obvious.” She has the responsibility to do again what she does best. In a recent report by campaignlive.com, CP+B opened a new shop in Beijing, China.

Senecal’s best role as a leader is her relationship with her employees. She pushes them to achieve their successes. She encourages her employees to build their brand. With all of the Lori Senecal’s success, she does not have a big personality, and sometimes she refers to herself as being shy and has been viewed as soft-spoken.

Senecal has reflected on her life as a child. She was the youngest of four children. Being at the bottom forced Senecal to develop her identity and accomplishments.

Source: http://www.adweek.com/tag/lori-senecal/

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