Lime Crime is a makeup brand full of creativity and fun. It originated in Los Angeles, California. It is a makeup line for the colorful and outgoing individuals. It consists of lipstick, makeup for the face and eyes, nails, and hair color. Lime Crime first started online and has turned into an empire for makeup. Their products are not tested on animals and are 100% vegan made. Lime Crime provides a way for individuals to express themselves freely with no regrets. It is “makeup for unicorns” because the makeup will make you feel magical. If you have ever wanted to wear pink or blue hair, or maybe metallic green lipstick, then this is the makeup line for you. Nothing is off limits. Lime Crime is never boring, always innovative.
The lady behind it all is Founder and Chief Executive Officer Doe Deere. She came up with her Lime Crime around Halloween. She needed makeup to go with her Halloween costume. She was fed up with not being able to find beauty products that appealed to her sense of style. She loves bright and bold colors. When she created her makeup line, it revealed that she wasn’t alone. Many other young women loved it to. The proof is in the sales.
Doe Deere started out as a band member writing songs. She then graduated from the Fashion Institute of Technology, also known as FIT, located in New York. She gained a huge interest in fashion design. She loved the concept of fashion speaking for a person. It tells a story without a word having to even come from your mouth. She is unapologetic about what she wears and wants everyone that wears Lime Crime products to be the same way. She is known for the different color of hair, her signature color being purple. She believes that you should be yourself and love yourself, even if the world does not. She struggled with being the outcast as a kid. She now loves the skin that she is in. She is living her dream and she often encourages other young entrepreneurs to do the same!
Follow Doe Deere on Twitter @doedeere.