Hardworking entrepreneurs are rewarded with more opportunities, and a chance to reach more people in the market. This is what happened to Carlos Alberto de Oliveira Andrade, the one behind the CAOA Group. Before he became the owner of the CAOA Group, Carlos Alberto de Oliveira Andrade was a hard-working physician situated in Paraiba. In 1979, he had the idea to order a brand new vehicle, which was a Ford Landau. He worked with Vepel, a local dealership, hoping that the vehicle would arrive on time. However, he later found out that Vepel went bankrupt and he won’t be able to lay his hands on the vehicle that he ordered.
As compensation for the inconvenience that he experienced, the owner of Vepel decided to give him the whole dealership, and it signaled the beginning of his career in the automobile industry. He changed the name of the dealership, referring to it as the CAOA Group. He also started focusing on the distribution of several vehicle brands, like Chery, Ford, Subaru, and Hyundai. He said that these vehicles are in demand, especially for those who are in the middle class. He also launched a factory in Anapolis, where most Chery and Hyundai vehicles are manufactured. As of September 2017, he also managed to purchase 51% of Chery Brazil, controlling more than half of the company. He also renamed the vehicle brand into Chery CAOA, naming it after his business.
Carlos Alberto de Oliveira Andrade’s success in the automobile industry is a testament to his hard work. After he acquired the dealership, he started reading about how a dealership works, and what he should be expecting in a business that focuses mainly on automobiles. After he managed to take control of the dealership, he also poured out his heart into the business, and eventually, he was able to control how the dealership would grow. Carlos Alberto de Oliveira Andrade is a brilliant entrepreneur, as he was able to transform the dealership from being trapped in bankruptcy, into one of the leading Ford dealerships in South America. It was an exceptional feat, especially for those who are in the business.
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