Brightline is the first private railroad in the USA that is owned by Fortress Investment Group. It has carried out the transportation services for over a century now. Brightline most recent initiative is the development of a partnership with Virgin Group, which is currently the leader in travel and hospitality in the US.
It is a move that Fortress Investment Group hopes will be beneficial to Brightline in various ways. Firstly, it is expecting the company to adopt from Virgin the expertise that has helped it to become the industry leader and methods of enhancing the customers’ experience to recreate a brand that is popular and competitive in the industry. Read more about Fortress Investment Group Reviews at indeed.com
The partnership has come at a time when Brightline has expanded its commuter train services to Fort Lauderdale, Miami, as well as Palm Beach. It is also developing plans for other areas including Tampa and Orlando. The Fortress Investments Group announced that the initiative is part of the company’s effort to revive the private sector rail services in the USA.
Since Brightline shares the Virgin Group’s objective of creating unique customer experience and they both have a culture of innovation, Fortress Investments Group saw it as a strategy that positions Brightline for success. Virgin Group is made of at least 60 companies that are diversified in various sectors such as travel, leisure, wellness, Music, health to mention but a few.
Under the management of Fortress Investment Group, Virgin shall own minor interests while Brightline shall remain to be the largest shareholder. The other expected change is the renaming of the railroad system into Virgin Trains USA. Virgin agreed for Brightline to retain its leadership even after the partnership.
Fortress Investment Group is looking forward for the partnership to amplify the growth efforts of Brightline. The partnership is a means to improve access to potential customers that could boost the ridership by millions. Virgin has adequate experience in this kind of investment from their UK based Virgin Trains that have been running for the past two decades. Statistics indicate that in 2017 alone, commuters took approximately 38 million trips using the Virgin Trains