Roberto Santiago; a Successful Business Owner of the Mangabeira Shopping

Mangabeira Shopping was inaugurated in the year 2014 on November 31. As one of the most modern architecture, it is located in João Pessoa, the capital city of Paraiba. The Mangabeira Shopping is all the work of Roberto Santiago, a famous visionary businessman. With its initial potential of attracting more than three hundred and fifty thousand customers, at the time of its inauguration, the Mangabeira Shopping had nothing to lose. In fact, there was a high record in some of the Mangabeira Shopping stores turnovers than any other business in the country during the early days of its opening. This summed up the potential that the business belonging to Roberto Santiago harbored.


Mangabeira shopping construction took around two and a half years and consumed nearly half a billion reais. The construction was enormous that it created around three thousand job opportunities. The Mangabeira Shopping is not meant to interfere with the proper operation of Roberto Santiago other businesses according to him. Roberto Santiago other business includes the largest shopping center in the capital of Paraiba, the Manaira Shopping. Manaira is an older shopping that was opened in the year 1989 which has been expanded five times since its inauguration. Roberto Santiago in his speech said that he is expecting the shifting of the customers from this Manaira Shopping to the Mangabeira Shopping would reach around five percent. However, this will be insignificant as the Manaira Shopping has always been dynamic and maintained the growth in the movement of customers at ten to fifteen percent.


The idea about the construction of the massive modern Mangabeira Shopping arose between the years 2007 and 2009. The two businesses, Mangabeira Shopping and Manaira Shopping, are entirely two different businesses in general in the social aspect of the urban. At the construction of the Manaira Shopping, there only existed houses but the shopping mall took the surrounding to become an array of shopping and commercial houses. According to what Roberto Santiago puts forward is that the city runs towards the Manaira.


With the inauguration of the new Mangabeira Shopping, valuation comes into the city as the perspectives of 2014 showed. However, the area has a dense quit population, and it is expected that the social economy of the people in the area will evolve to higher levels. This situation has already been experienced in the area according to Roberto Santiago. The emerging vast and medium commercial units in the area lead to the rapid growth the banking district.


Roberto Santiago was born in João Pessoa in Santiago in the year 1958. He studied at a local traditional college in the capital before proceeding with his degree in business administration at the University Center of João Pessoa. After his education, he started off his career at the café Santa Rosa. Later on, he began his own company and further on joined the allotment area where he gathered experience.


Roberto Santiago: Pioneering Developments in Paraiba, Brazil

In November 2014, one of the most modern architectural designs in Paraiba, Mangabeira Shopping Mall, was inaugurated by long-term businessman and investor – Roberto Santiago. The estimated number consumers expected at the inaugural grand opening occasion was 350 thousand people. This high turn up was expected as is the custom in the town of Paraiba when retail network stores opened for the first time. The auspicious event also brought in a massive turnover in profits, higher than any records in the country. This ratified the potential spending of Roberto Santiago’s latest business venture. The mall created thousands of jobs for the duration of its construction.

Roberto Santiago Manaira Shopping Mall remains one of the largest shopping centers in Paraíba and has passed through five expansions since it was built. According to the entrepreneur’s declarations in 2014, the percentage of Paraiba customers that would migrate to his latest venture, Mangabeira, would surpass that of Manaira by at least 5 percent. Manaíra Shopping has consistently maintained a steady customer growth rate of between 10% and 15% every year.

Manaira Mall has an entertainment section with eight cinema complex rooms, including two with Active 3D technology, Game Stations, Gold Strike and Strike Bar, a bowling section, a park and children’s Pirlimpimpim, a gym facility, a bank, and the Paraíba Higher Education College. Read more on

The project to create Mangabeira was planned between the years 2007-2009. When compared to Manaira Shopping, however, Roberto Santiago says that they are two completely different projects. Official shopping opened in 1989, to the residents of Manaíra. The region, which until then, was only made up of residential homes, developed into a row of buildings and commercial complexes in the surroundings of the Mall. Santiago says Manaira Mall gave a head start to the city’s planning. Mangabeira also added commercial value to the area, according to critics in 2014. The area was already fairly populated, however, with an over-valuation of land and property. Currently, Manaira mall is one of the biggest development supporters in the entire southern region of Paraíba.

Roberto Santiago

Robert Santiago was born on July 16, 1958. He studied at Pio X-Marist College, a heritage institution in the capital, and graduated with a Business Administration degree at the University of João Pessoa. Professionally, he began his career at Santa Rosa Café but invested in his company. Later, he left active employment to enter the real estate industry. Today, he is a successful developer with several high net worth projects under his name. Visit Mundo Do Marketing to read more.