Evolution of Smooth, EOS as most of us know the company, is the maker of the irresistible and colorful balls of flavorful lip balm. The company founders were able to identify that the lip balm industry has remained static for over 100-years and that most brands were well indistinguishable due to the similarities in packaging and advertising; so they took the opportunity to change the industry by creating an innovative product with EOS lip balm.
EOS caters to the female, the primary user of luxury lip products. The flavors, scents, and aesthetic are all of great importance to the female consumer. EOS did an excellent job at making sure that women were excited to use this unique product and many celebrities were soon seen pulling their EOS balls out of their makeup bags and purses. The lip balm “elevates daily routines” and makes the application of lip balm effective and consistently pleasurable. The $3 Target store lip balm engages all of the senses and keeps users returning for more, evidently of importance to the founders with the tagline “The lip balm that makes you smile.” See, https://skincare-au.com/collections/eos.
EOS is a company to watch as it continues to grow organically. They currently sell over 1 million units per week (Source: https://www.fastcompany.com/3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick) and areas now the second best-selling lip balm in the country, far outpacing the growth of brands like Chapstick and Blistex. The lop car market is projected to continue increasing to $2 billion by 2020, specifically in organic and natural products which are the specialty of EOS. This company began by solving a problem we didn’t know we had and gave consumers a choice in lip balm, they will definitely remain a company to watch moving forward. EOS lip balm products are also available online on eBay and Amazon.